Retention curves that flatter the launch week
A handsome D30 line can be a store-listing souvenir. Here is how we separate tourists from residents without rewriting history.
Journal
Notes that survived a product review.
Short essays from the studio desk. They assume you already own a mobile number and have been embarrassed by it.
The quiet violence of a messy event dictionary
Duplicate verbs split funnels, inflate crash-free rates, and make onboarding look like a miracle.
Cohort windows under UK store seasonality
Bank holidays, January fitness spikes, and the temptation to let a vendor pick 28 days for you.
Crash-free sessions are not a DAU costume
When stability is reported on a different clock from activation, both numbers become theatre.